Magical Mama Blog is an affiliate of Primary.com.
When you make purchases, a few pennies go to MagicalMamaBlog.com at no cost to you!
Feel free to click on any pictures to go straight to their page for more information!
Shopping for baby clothes!
When I first found out I was pregnant, I was so excited to go out and find little tiny outfits for our first addition. We found out it was a girl 11 weeks in and I went out in search of some cute things.
One thing I was going to be adamant about was getting some gender neutral choices. If we have a boy next, we won’t have to buy an entire new wardrobe.
Do you remember in the 80s and 90s when there were just plain white onesies, plain shirts and pants? The most pattern you would get would be some primary colored clowns or ducks?
Apparently that time has come and gone. All stores are clearly divided between girl clothes and boy clothes.
The girl section is filled with pink, ruffles, glitter, skin tight leggings, brand logos and characters.
The boy section is filled with what could be considered some gender neutral stuff…except for the fact that it has “mama’s little man” or “Daddy’s boy” plastered all over it.
I tried to shop in the boys section as much as possible because it was more versatile than the all pink girl’s section… Then I wanted to whip every person with a car antenna that called by sweet baby girl a little boy.
I went to Carters, Osh Kosh, Gymboree, Babies R Us, Target, Walmart, and Amazon. I was having a ridiculously hard time finding things that were gender neutral other than plain white onesies.
What the crap?
After typing in “cute gender neutral baby clothes” into a Google search, I was led to Primary.com!
Primary is a small shop started in NYC by the two moms who created Diapers.com. These moms wanted to create a place where you could get clothes that were simple, of good quality and were a decent price.
And that they did.
On Primary.com, everything is under $25.
Yes, it can add up quickly if you’re purchasing $20 items, but these are created to be your “one dress”…your “one jumper”… they will last and show their quality.
The fabric they use is soft, durable, and passes chemical testing.
Their clothes are made of bold colored fabric with no slogans, no characters, and no wild designs.
Their swimwear offers UPF 50 protection.
They have a handy dandy little sizing guide for each product. Yes, each product will tell you the Primary size for your child’s height and weight for that particular product.
Dresses, onesies, bathing suits, pajamas, and shorts aren’t all cut from exactly the same pattern. Primary is great at making sure you have the sizing guide there for each item!
As all the moms out there know, your kid may be a 6 month for onesies, 9 month for pajamas, and a 12 month in bathing suits.
Primary does not have any brick and mortar shops, just their website. They offer fast FREE shipping! There is no minimum purchase total to get free shipping…you ALWAYS get free shipping!
They ship anywhere in US within 3-5 business days and offer expedited next business day shipment for $18. (Note: Alaska and Hawaii take longer for shipping)
Rainbow Rewards Program
Earn 5% on qualified orders that are credited to your next purchase you will receive 48 hours after order has processed.
You have 6 months to use your rewards before they expire. That’s a long time!
To qualify for the 5% back, your order must be $50 or more…which is not hard to do because it’s all fabulous!
To sign up, simply make a user name & password during check out of your first order!
Returns & Refunds
Free 90 day returns can be taken care of by e-mailing email@example.com.
Items need to be unworn & unwashed.
Simply call or e-mail and they e-mail you back a prepaid shipping label, repackage your items, and ship at no cost to you.
It takes 2-3 weeks for the refund process to occur. You will get an e-mail letting you know when your refund has processed.
What stuff do they have?
Gift Sets (great for baby shower gifts!)
Dresses, Rompers, Shirts, Shorts, Pants, Hats, Rash Guards, Bloomers, Tanks, Polos, Baseball Sleeves, Skirts, Sweats and more!!
I was looking recently for a fun blue dress for my little one to wear to her Baba’s (Grandma’s) birthday party.
Everything in stores had glitter, words, flowers, and animals encrusted all over it.
I just wanted something simple and adorable.
Primary came to the rescue… with options!
I ordered the striped baby dress in navy/white
and the baby dress in cobalt blue
They were delivered on time and in great shape!
They fit perfectly. On a note: The striped dress was about 3 inches longer than the plain blue. It made absolutely no difference in fit or how precious it was, just know that the skirt length may slightly vary.
We got compliments galore at the party and whenever she wears these dresses…which is all the time!
People asked where we got them and quickly become addicted to Primary…but then again, who wouldn’t? I wish they had an adult collection!
(We also grabbed this little romper for a baby shower we have coming up because it was too precious to pass up!)
They have lasted so well! I wash them all the time because my daughter is a mess. No stains to report yet, no loss of color after tons of washes!
The baby dresses are adorable, the cardigans make me swoon, and I can’t wait til my little one fits into the “kid” sizes for the big collection of dresses and skirts!
I will happily admit that I was one of those babies/toddlers that would pull their dress up to their arm pits. My child is happily following in my footsteps.
Primary has an amazing fix for those kids! Under shorts in every color!
Biker shorts were a huge thing back in the 90s but have since trickled away from common place wardrobe.
Primary has fabulous shorts that allow you to put your little girls in dresses and skirts without having to worry about them flashing the goods to the whole playground…or all of church as mine has done.
Once you have your baby’s fabulous new wardrobe, head over to check out How To Organize Baby Clothes!
Now go grab your 20% off, enjoy your little one’s fabulous new wardrobe and shout it from the rooftops!
To see where this post and others are being shared, check out these link parties!